Above photo is displayed courtesy of Tropical Bamboo Hideaway, an eco-friendly resort on Kauai.

My name is Jay Kilby, and I am the creator and owner of WeBuyItGreen, which is located in Redmond, Washington.  I received a doctorate from The University of Chicago in 1991 (seems eons ago now) and have since led a career in teaching.  

The purpose of WeBuyItGreen is to help create a greener world.  We want businesses to sell green products and services.  All advertising on this site is free and will remain that way at least until it is clear that the site is generating a great deal of traffic for our businesses.  They are private companies, but create a public good that we all share.

This site will serve educational and quality control functions as well.  There are thousands of new green products appearing everyday, but how do we determine whether these products are actually beneficial to the environment?  One source of assurance is certification of green products from a reputable program such as LEED or EnergyStar.  However, there are many businesses and products that are not covered by such programs, and we cannot expect that certification programs will keep pace with the broad array of green products hitting the market.  This is where I believe a green forum for advertising can make an important contribution.  When businesses place their ads on a forum, people have an opportunity to repond.  Consumers can ask green businesses to explain the benefits of their products and substantiate their claims.  For example, some companies advertise fabrics made of "organic cotton blends," when as little as 1% of the cotton is actually organic. If such an ad were placed on our forum, anyone could post a public reply to the ad, asking, "What percentage of your fabric is made from organic cotton?"  As in the Wikipedia model, many watching eyes can contribute to quality control as well as a more educated consumer.  

In short, the purpose of WeBuyItGreen is to promote a sustainable environment through responsible green businesses that are held accountable by a public forum in which we educate one another about green products and services.  I hope you will join us in this effort.